March 1, 2024


It's time to think about Travel.

Walla Walla perfectly positioned to fare very well as a vacationer place | Viewpoint Columns

By virtually any measure, 2020 posed an outstanding blend of world wellbeing, social, political, financial and other troubles unseen in my life time.

And Walla Walla, which is generally insulated or at the very least a phase or two eliminated from the speedy effects of greater nationwide and world-wide concerns, was no exception. As significantly as all of us would have appreciated these difficulties to vanish on Jan. 1, lots of of them continue being with us for the foreseeable long term, and some are very likely to be with us for good to some diploma.

But there is hope, a cause for optimism, and a proverbial gentle at the finish of the tunnel. And despite the worries of 2020 and their carryover into 2021, I am very pleased of our community’s response and response to them, and precisely, the perform that Take a look at Walla Walla has manufactured more than the past 10 months that have tourism poised to lead our valley’s financial restoration attempts.

Between the quite a few achievements that Pay a visit to Walla Walla reached in 2020, some notable highlights include things like:

  • , which supplied reassurance to guests that our group was getting their wellness and protection — not to mention our very own perfectly-becoming — very seriously. This initiative even caught the interest of Conde Nast Traveler, which showcased the Peace of Mind Pledge in their Oct risk-free journey situation.
  • Primary the energy to “get out the vote” and encourage Walla Walla’s posture as a finalist for
  • in the Usa These days/10Best Readers’ Alternative Awards. Because of in big section to the attempts of Visit Walla Walla and Walla Walla Valley Wine, the Walla Walla Valley took property major honors in the category for 2020.
  • Expanding coalescence between Go to Walla Walla and Walla Walla Valley Wine, very first as a result of shared frequent administrative functions and ultimately by joint leadership under government director Robert Hansen.
  • Continuation of a powerful proactive public relations effort, which in 2020 generated virtually $4 million really worth of media protection such as characteristic tales in Sunset Magazine, Food items & Wine, Conde Nast Traveler and numerous other regional, countrywide, and even global media shops.
  • Progress of a Diversity & Inclusion Committee, which took on the original activity of redefining Check out Walla Walla’s mission, eyesight, and values, and will continue on to focus on determining chances to include variety and inclusion into operations.

Stop by Walla Walla is extra than just a tourism and spot promoting corporation. It is a driver of significant financial growth for Walla Walla, utilizing leisure, company and group visitation as a catalyst for development.

Even though other businesses might assert tourism as part of their method or a byproduct of their attempts, only Check out Walla Walla focuses completely on a mission of “marketing and selling a assorted tourism financial system that is safe, welcoming, unforgettable, and valuable for all who are here to live, work, or check out.”

And though in the latest a long time with a powerful financial state it has been quick for lots of locals to just take these people for granted, or for some to even resent their existence from time to time, their absence serves as a painful but important reminder of the a lot of important contributions they make.

As we look towards recovery in 2021 and further than, Go to Walla Walla is dedicated to utilizing tourism as a indicates to spearhead and expedite the method of returning to “normal.” I am confident that the groundwork the group has laid above the earlier a lot of a long time, our efforts over the previous 10 months precisely, and the enduring attributes and characteristics of our neighborhood will assistance Walla Walla fare considerably much better than many other destinations confronted with very similar difficulties.

Tabitha Crenshaw is the chair of the Check out Walla Walla Board of Administrators.