The highly anticipated Washington, D.C. lifestyle destination, The Morrow Hotel, Curio Collection by Hilton, officially opens its doors. The design hotel acts as an anchor tenant for the neighbourhood, bringing artfully designed accommodations, dining by Michelin-starred Chef Nicholas Stefanelli, nearly 1,115 metres of meetings and events space and unparalleled service to the heart of NoMa.
Brought to life by Trammell Crow Company and MetLife Investment Management, The Morrow provides one of the area’s first ever truly elevated hospitality offerings. This opening marks a new era for NoMa’s burgeoning 3rd Street District, an exciting hub of culture, culinary delights, and destination-driven experiences and offerings for locals and guests alike. Rising 12 storeys above the district’s tree-lined, walkable neighbourhood streets boasting buzzy shops and storefronts, such as Red Bear Brewing Co., REI, and CycleBar, the newly constructed hotel becomes a crossroads of socialisation in an energetic area of the city that is known for its rich industrial history and artistic innovation.
“We set out, along with Trammel Crow Company, to bring a truly unique lifestyle destination to a vibrant and culturally important part of Washington D.C. in NoMa,” said Bill Webster, Director, Hotel Asset Management at MetLife Investment Management. “We believe in the growth potential of NoMa and The Morrow Hotel will quickly become part of the fabric of the neighborhood, enhancing its already rich culture through unmatched hospitality, service and dining experiences.”
The Morrow Hotel is inspired by the vibrant heritage of the surrounding NoMa area and infuses its artful spirit throughout the entire property. Located on the last site of Central Armature Works, a 100-year-old electrical manufacturing and repair business, the hotel is deeply rooted in Washington D.C.’s history while representing a distinctly modern vision. The hotel exterior is designed by Shalom Baranes Associates, with the lobby and multiple restaurants designed by INC Architecture & Design, and the guestrooms, function spaces and a fitness centre designed by Rottet Studio.
INC Architecture & Design has created an atmosphere that builds on the optimistic qualities of The Morrow Hotel brand as well as emphasises the historical context of Washington D.C. and the local setting. The design of the public spaces, including the lobby, restaurant, cocktail lounge, and rooftop bar, creates a series of differentiated experiences from light and airy to dark and sophisticated by invoking the times of the day from morning to night.
The lobby has been designed to be uplifting – muted in the right places – and in harmony with the architecture that shelters tall ceilings and striking columns. The space features intimate seating areas surrounded by harmonic lighting and ambient music that transitions with the light throughout the day.
“The Morrow brings a new chapter in hospitality to an audience that values the grandeur of history, and the casual comforts of home,” said Adam Rolston, Creative and Managing Director of INC Architecture & Design. “Additionally, the pleasures and well-being derived from strong social connections all manifest in a magical alchemy of modern and neoclassical design idioms that connect the hotel to its city and neighbourhood.”
The hotel shelters 203 sophisticated rooms and suites that combine modern comfort, elevated elegance, and thoughtful amenities for a curated guest experience. Calming color palettes come together with luxurious details such as Italian linens and Le Labo bath and body products to provide welcome respite.
“When we started this project, we believed The Morrow could serve as the perfect central gathering place for the local NoMa and Union Market neighbourhoods, while also setting new standards for nightlife and hospitality across the District of Columbia and are so thrilled to see that vision come to life in this way,” added Campbell Smith, Senior Managing Director for Trammell Crow Company.
From daybreak to nightfall, The Morrow Hotel provides dynamic experiences that effortlessly guide guests from space to space, both physically and mentally. With self-care programming, elevated design and thoughtfully considered partnerships, even the transition is golden.
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Main image credit: Hilton Hotels