December 8, 2022

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How The Landmark London drove £2m in sales with Revinate Marketing

The manufacturer

The Landmark London is a 5-star, luxury lodge found in downtown London. It is regarded for its stunning glass-protected atrium and lush palm trees — which are well documented by the two vacationers and locals on Instagram and journey evaluate sites. Visitors of the lodge knowledge quintessential London charm in the sumptuous environment of this superb Grande Dame lodge. Attendees obtain luxurious, sophistication, and serenity within the partitions of this enchanting lodge. It is a real oasis from the hustle and bustle of London.

The challenge

In excess of the past year, the Landmark London’s group went by means of a transformation — with Emanuela Da Ros signing up for as Advertising and marketing Supervisor and Richard Kratochvíl relocating from Reservations to Revenue. The former guest promoting workforce had moved on, so Emanuela and Richard ended up tasked with leveraging the current tech stack and placing together new methods to increase earnings. Their initial job was to get on driving income by way of electronic mail internet marketing.

The answer

Luckily, The Landmark London experienced Revinate Advertising and marketing as element of their present tech stack. Equally Da Ros and Kratochvíl were ready to get up to velocity quickly, many thanks to the platform’s intuitiveness. “Revinate was definitely quick to master,” says Da Ros. “It’s super person-pleasant.”

Revinate Marketing’s power is in segmentation and personalization. The two are very significant for the luxury resort. Guests anticipate large-excellent activities from each individual interaction with team, no matter if it’s in person or by using e-mail.

“Prior to Revinate, we were being functioning with an additional option that only offered a single template, so every segment obtained the similar e mail,” Kratochvíl clarifies. “Now, with Revinate, we have the means to use a distinct template for each phase and tailor the communications and gives. We can talk to our company bookers in a different way than our transient friends, which is seriously essential to us for the reason that it lets us to forge greater associations with our friends.”

In the same way, the means to section and personalize promotional e-mails has produced a major distinction in the team’s potential to generate direct bookings and upsell earnings. For the reason that Revinate Advertising is in a position to leverage info from diverse databases, The Landmark London can send out qualified upsell communications to spa company, loyalty associates, and hotel attendees. In truth, Da Ros attributes their results with upsells to how easy it is to generate individualized campaigns to distinctive segments in Revinate Marketing.

Though the income-driving features of Revinate is crucial, Da Ros and Kratochvíl are speedy to stage out that the platform’s benefit goes outside of the dollars earned. “With Revinate, we can present our guests with a dependable journey, from the 1st scheduling affirmation e-mail to upselling amenities all the way to the write-up-stay survey,” Da Ros claims. “This steady practical experience is significant to protecting a robust manufacturer and driving guest loyalty.”

Kratochvíl also adds, “We have a lover in Revinate that we can believe in to create chopping-edge technologies that makes sure that every conversation our visitors receive will be on-brand name, customized, and optimized to their system. That’s essential for us because it is what our visitors anticipate from us.”

The outcomes

With Revinate Advertising, The Landmark London provides superior high-quality and on-brand ordeals to attendees, even when they’re not on house. The team has an simple way to converse with friends and a strong channel to push earnings. Pursuing a couple of rough years for the full market, The Landmark London is viewing need return. They have produced a lot more than £2m in direct bookings with Revinate Internet marketing so much.