100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

Our podcast is generated as an audio useful resource. Transcripts are created working with speech recognition software program and human editing and may well comprise faults. In advance of republishing quotations, we request that you reference the audio.

Ryan Embree:
Welcome to the Suite Place the place hoteliers look at in and we look at out what’s trending in lodge promoting. I’m your host, Ryan Embree. Howdy everybody. And welcome to the 100th episode of the Suite Location. Thank you all for signing up for me. This is your host for the hundredth time, Ryan Embree I’m just so joyful that we eventually produced it to this episode. This is a really humbling experience. You know, we began this podcast, this electronic advertising and marketing podcast again in 2018. It is just so significantly guidance from Vacation Media Group and, my teammates in excess of the many years. I keep in mind the very first episode when we ended up hoping to decide on the title. We experienced, a pair different names. We landed on the Suite Location and right here we are at episode 100 4 yrs later on, just some brief specifics prior to we get commenced. And we unquestionably are gonna share some written content currently, but this podcast is, streamed over SoundCloud, iTunes, Google Podcasts, Spotify. Now more than this past, again in 2021 and Stitcher as nicely, we’ve bought about 50,000 performs and 600 followers from individuals web sites. So all over again, just so humbled and thankful for all of our listeners out there, anywhere you are listening from. So right now with episode 100, these a celebratory milestone, I figured what we do currently is it’s possible actually depend down some of my preferred and definitely the most played and popular tracks that we have had about these past a hundred episodes. We protected a lot of subject areas when it arrives to hotel electronic marketing and advertising. And it’s funny to hear again to some of the first couple episodes. The subject matter in which we communicate about on the Suite Place is technology is social media is reputation administration for, for motels, and this know-how progressed so rapidly. So interesting to go back again to all those 1st couple episodes, to see what we were speaking about and, and how that really bridges to right now and see how substantially things modify. So let’s begin the countdown, the number a single. So we’re not gonna perform backwards. We’re gonna commence at number just one and do the job our way down. Quantity one particular, in fact episode 84, how to industry your hotel’s breakfast solutions. And we did not anticipate for this episode to be so well-known, but it tends to make feeling, appropriate? A single of the issues I know I’ve talked about on this podcast, just one of the things that seriously transformed the most during these, these previous few years with the pandemic is how a resort serves breakfast to his attendees. It is a staple. It is some thing that we’re all made use of to as travelers coming to the property, seeing that breakfast buffet, viewing that waffle maker, sometimes that hot breakfast, that continental breakfast and how that is seriously altered, suitable? And certainly it began with the pandemic of a health and safety challenge of hoping to lessen close call among your company and your personnel. But then it’s kind of also in 2021, 2022 has turn out to be a staffing situation, appropriate? A ton of inns nonetheless are struggling with this, and they’re not in a position to workers their breakfast area. They’re not able to retain up with the attendees that are coming in and out cleansing after them creating certain that the foodstuff is staying refreshed. So, you know, this episode, we took a deep dive into stating not only how to market place your breakfast selections, but how to established the proper anticipations of what your breakfast choices are currently, due to the fact there is just this kind of a significant spectrum there of where lodges are at. And some of that also is dependent on where you are found in the nation, proper? We noticed some sections of the place, that ended up a good deal slower obtaining again to quotation unquote ordinary and had restrictions at their motels. So it was tougher for them to get again to that breakfast that visitor have occur to love. So if a traveler was touring from just one position of the region to one more place, and they were being expecting this mainly because all the hotels in their location were back to usual that could direct to problems. So this was a terrific episode, tremendous, tremendous common, once more, form of a surprise, but you know, when you in fact sat down and assume about it, seriously not that stunning simply because of the historical past of the final few several years, amount two was episode 94 and this, it really speaks to what I talked about at the beginning of this episode, appropriate? The evolution of things like social media technology, and how a great deal that improvements just months or, or decades around many years, this episode was all about Instagram reels for lodges, right? So we pleasure ourselves at Travel Media Group at staying at the forefront of lodge, digital advertising and marketing. We are the experts. And a single of the matters we glance for is new styles, tendencies, and options, especially when it comes to social media platforms, cuz which is what we do for hotels. We companion with them. We assist generate customized content material for accommodations on places like Twitter, Fb, LinkedIn and Instagram, ideal? We know how preferred Instagram is, in particular with the youthful vacationers, millennials and gen Z. And one of the items that Instagram experienced a short while ago introduced was Instagram reels. And this was a feature that was actually pointed at TikTok, correct? And they have been attempting to it’s possible steal some of that industry share. These were being these sort of 30 to next clips that customers could share on Instagram sort of like Tik Toks in purchase to possibly encourage issues on assets, boost features, breakfast options like we just talked about. So this was a new element that was just lately released from Instagram. And this episode was totally superb. We introduced somebody from our social product crew on as a visitor speaker to type of walk us via how to use and what some best practices are for Instagram reels. Number a few was episode 80, how to marketplace your hotel’s new renovations. Suitable? So 1 of the items that we seriously centered on through the pandemic for lodges was definitely how to get far more occupancy in a time exactly where vacation just was not occurring, proper? Other than out of requirement. But some resorts determined to go a absolutely various route and shut down wholly to seriously do some new renovations, proper? To renovate that foyer or completely redo their rooms or amenities. And when we bought out of the pandemic, they, we had these almost manufacturer new inns, renovated accommodations that we ended up searching on how to market and industry. So we shared some truly fantastic approaches, strategies and most effective techniques on how you can share on social media, establish some pleasure, discuss to that and your review responses, your track record administration, simply because you’re only new for so lengthy. I don’t forget that was a single of the key phrases that we were being chatting about. New is new for just a small amount of money of time. So you want to consider edge of it although you can. There’s really new renovations is some of the most effective occasions to get these five star testimonials and genuinely place your finest foot ahead out there with these types of a enormous, huge funds financial commitment. We know, happen with renovation. Variety 4 of our most well known episodes at any time on the Suite Spot. This was episode 86 planning your hotel’s 2022 social media calendar portion one. So this was this sort of a huge episode that we truly experienced to do two pieces of it. And this is honestly a person of my favored episodes. We had Aislynn Roberts on and she’s a person of our staff members from customer accomplishment. And she speaks to inns on a every day foundation striving to discover inspiration for them to obtain posts about activities, area tales, features, capture bookings as a result of social media. So what we determined to do was get a calendar, the 2022 calendar. And we went through each single period and started to fill out that calendar, give suggestions for the summer season, the spring, the winter season and the tumble to aid hoteliers fill that calendar out with just fascinating content material. And once more, this was just 1 of my most loved episodes, really just having imaginative and, and sharing with hotels. Some genuinely, actually special methods to, to spur engagement on their social channels. Quantity 5 was episode 83 advanced sentiment analysis and reporting. Now this was with Jason Lee, our main engineering officer, likely a single of the most recognizable voices on this podcast. He’s been with me plenty of instances. And the cause is, is due to the fact specifically what this episode was all about. A new rollouts for Travel Media Team, electronic alternatives for motels. So Jason and his item and development crew were being really hard at get the job done. Ended up actually diving deeper into insights and details from guest suggestions. And this episode is all about that. Conversing about how we get that knowledge from guest testimonials and how we provide that facts again to the hotelier to make smarter operational and capital conclusion. So this was a really excellent episode undertaking a hundred podcast episode could not have been accomplished with out the assistance of my advertising workforce and the support of Journey Media Group and listeners like you. So I want to thank you, but we’ve also experienced some attendees outside the house of the Vacation Media Group corporation, join us, some genuinely significant names in the field. I try to remember we experienced a couple episodes of Yan Phitom from STR for the duration of the throes of the pandemic where we talked to him about, you know, what was on the horizon. What was the STR details declaring to us which could present clues? For the reason that we had in no way been via some thing like that in the business we have been via recessions prior to, but nothing at all, almost nothing like we noticed the previous pair years, oh, we experienced hospitality influencer. Rupesh Patel on to converse about name administration and how significant that is for his accommodations and, and what he’s performing right now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some big gamers from resort management groups just join us and, and give suggestions and methods on electronic advertising and marketing. And I’m so thankful we have so a lot of more attendees not in a position to get to correct now, but grateful for. So if you have not checked out some of these episodes, you should do cause they are incredibly, extremely insightful. And via carrying out this a hundred episodes worth, we’ve also have some actually special annual episodes that we do each and every one year that I have truly arrive to enjoy and are some of my favorites. Just one of them is with our VP of products and advancement, Patrick O’Brien. He arrives on each and every calendar year and we look at the major 5 sentiment tags for accommodations across the region. You know, we’ve talked about cleanliness, which was a substantial tag and matter through the pandemic, certainly, and Patrick not only shares this details with us, but he also shares means that you can answer to evaluations as nicely as leverage this knowledge for your social media advertising and marketing and sites. An additional yearly episodes we do with is with our president Dana Sanger. We do a 12 months in critique at the conclude of each year, just speaking about the amazing achievements that the Travel Media Group staff have achieved and, and milestones and goals that they’ve hit as nicely as the benefit that we’re ready to offer for our lodge partners. We’ve been in hospitality, as I’ve pointed out right before for around 40 years and, and have hotels that we function with across the nation. So this is a seriously great episode to type of replicate on all the matters that we’ve finished to assistance even further people partnerships and provide on new and current associations in the business. And then last calendar year in 2021, we experienced 1 of, I would say the coolest sequence. And this was currently being capable to pay attention to you, our audience, the listeners, the hotel listeners out there, and what they were being able to do is share their stories of what we identified as hospitality heroes. So we experienced a, a amount of episodes that we did in this sequence just to acknowledge some of those people hoteliers that went previously mentioned and beyond throughout what anyone argued the toughest time for our sector. And there had been just some awesome, wonderful tales. And it was just these types of an honor to share individuals in excess of a channel on a discussion board like this. And with that, I am really excited to announce that we are accomplishing a next collection, which is heading to be named Hospitality Trailblazers, where by we are gonna just take some of the most significant and loudest voices in the resort business. And we’re gonna invite them on the Suite Place. We’re gonna speak and we’re gonna decide on their mind, inquire them what they imagine about what’s what’s on the horizon. What they consider are some strategies and tips. When it will come to electronic promoting for their administration team, we are gonna have some truly, really excellent guests and I am tremendous stoked about it. So you’re listening to about it here. To start with far more information to occur about Hospitality Trailblazers. This is our next sequence that we’ve finished to type of seriously amplify the voices of our field. Mainly because all over again, we, we, we’re this kind of a tight knit local community, but once again, as we wrap up currently, I just wanna thank everyone. My Journey Media Group staff, my marketing team for all the difficult do the job that they’ve set into this, a hundred episodes is no uncomplicated feat. I wanna thank you. The resort listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to leave us a review. We’d appreciate to listen to your remarks and comments about what we’re undertaking, ideas about what you’d like to hear for our future a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will communicate to you up coming time on the Suite Location. To join our loyalty system, be positive to subscribe and give us a five star looking at on iTunes. Suite Spot is made by Travel Media Team. Our editor is Brandon Bell with include artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you relished your stay.