May 29, 2024


It's time to think about Travel.

Sonesta Agrees to Get Purple Lion Lodges for $90M

Sonesta Global Lodges has entered into an arrangement to get Pink Lion Hotels’ guardian business, RLH Corp., in an all-income transaction valued at approximately $90 million, the providers announced Dec. 30. 

The deal completes an remarkable year for Sonesta, which in the course of 2020 added 103 properties formerly managed by InterContinental Resorts Group and 122 properties that were being under Marriott Intercontinental flags. Each IHG and Marriott had gone into default on the inns with proprietor Assistance Qualities Rely on, which also owns about 34 p.c of Sonesta. 

“Sonesta began 2020 as a supervisor of 58 motels underneath a few Sonesta-specific manufacturers in the U.S.,” explained Sonesta president and CEO Carlos Flores in a assertion. “On the completion of lodge conversions earlier announced and the acquisition of RLH, Sonesta will develop into 1 of the largest hotel firms in the U.S., with roughly 1,200 accommodations below a various established of 13 brand names in various marketplace segments.” 

Sonesta also introduced that 35-yr marketplace veteran Keith Pierce will be a part of the company as government vice president and president of franchise and advancement. Most not too long ago, he served as president and running husband or wife of the Passionality Group, a hospitality financial investment and administration advisory agency. Beforehand he worked at Wyndham Throughout the world.

Under the conditions of the merger arrangement, holders of RLH’s common stock will get $3.50 for every share in hard cash. The acquisition, which is envisioned to close in the initial 50 percent of 2021, is matter to customary closing problems, like the acceptance of RLH’s shareholders. Upon completion of the transaction, RLH will develop into a privately held enterprise and its common stock no for a longer time will be shown on the New York Stock Trade.