Place DC and Activities DC Situation RFP for Recovery Promoting Campaign

WASHINGTON, Feb. 5, 2021 /PRNewswire/ — Location DC (DDC), the official location promoting firm for Washington, DC, and Functions DC, the District’s formal convention and sports authority, have issued an RFP for resourceful companies to generate a multi-channel promotion restoration campaign aimed at driving visitation to Washington, DC and resuscitating the city’s strained hospitality market in the midst and wake of COVID-19.

Top rated agencies from the District and all around the place are invited to post their proposal for innovative that drives consciousness of Washington, DC’s exceptional choices as a leisure place, in the long run increasing travel. The RFP is for creative services only, and the picked, on implementing a sturdy promoting campaign.

“We are thrilled to collaborate with our partners at Destination DC to establish top rated ad businesses across the nation who want to keep on to guarantee that Washington, DC stays a prime domestic and international travel desired destination for a long time to occur. We are hunting for revolutionary and fresh new resourceful suggestions to current market our city and know that the field is poised to clearly show what we can do together,” claimed Max Brown, chairman, Functions DC Board of Administrators.

Washington, DC loved 10 several years of file tourism progress just before the pandemic begun. In 2019, DC welcomed a file 24.6 million readers, who used $8.2 billion, created $896 million in District tax income and were being accountable for 78,266 work in DC.

The pandemic reversed this trajectory as it did for metropolitan areas close to the world. Tourism Economics estimated that visitation would tumble by 57% in 2020. From mid-March to December very last yr, visitor paying was down 71%, or $4.9 billion, and DC misplaced $375 million in tax earnings. According to STR, resort profits for that similar time period of time was down 87%, or $1.6 billion.

“The pandemic has forced us to knowledge what takes place when tourism falls precipitously. DC’s hospitality organizations are struggling, residents are unemployed and city tax earnings from customer spending has dropped,” reported Elliott L. Ferguson, II, president and CEO, DDC. “When the pandemic subsides, and more men and women are touring, there’s likely to be a great deal of competitiveness to acquire shoppers again. We are grateful for our partners at Events DC who realize that a solid restoration marketing campaign is critical to make confident DC captures our truthful share of site visitors.”

“We are concentrated on distinguishing our nation’s funds as a leading global vacation spot. This is a pivotal time for our field, and the pent-up desire for journey means probable friends will experience extra decisions than at any time for where by to take a look at. We, and Vacation spot DC, are wanting ahead to identifying an agency associate with world-wide views and sharing our artistic and collaborative eyesight for positioning our wonderful town as a main destination,” said Greg O’Dell, president and CEO, Gatherings DC.

Research will advise the restoration campaign as info reveals motivation to travel, basic safety and finances all engage in a purpose in client decisions. In accordance to a countrywide study by travel investigate company Vacation spot Analysts, 57 p.c of frequent tourists are now open up to acquiring vacation information, although approximately 50 percent of individuals surveyed said they would hold out to travel “until vaccines are extensively offered.”

Companies will tap into what sets DC aside for people, together with huge outdoor place, 100 free things to do, diverse neighborhoods, new motels, unbelievable arts and tradition, Michelin-rated dining scene, dwelling history and special skill to host tranquil First Amendment demonstrations. This 12 months, DC appears ahead to celebrating the 175th anniversary of the Smithsonian Institution, 100th anniversary of the Phillips Assortment and 50th anniversary of the John F. Kennedy Center for the Carrying out Arts. In early 2021, Place DC relaunched its strong shopper web site, washington.org, in advance of the restoration campaign rollout.

About Spot DC
Destination DC, the official destination marketing firm for the nation’s funds, is a personal, non-gain membership group of 1,000 companies committed to advertising the spot as a premier global convention, tourism and particular activities spot with a special emphasis on the arts, cultural and historic communities. By creating and executing centralized and cohesive revenue and marketing and advertising techniques, Destination DC generates economic development for the town by tourism and meetings.

About Events DC
Situations DC generates financial and community positive aspects for the residents and organizations of the District of Columbia by developing a premier celebration encounter in the nation’s funds, and through the marketing of Washington, DC as a earth-class spot. As the formal convention and sports activities authority for the District of Columbia, Situations DC owns and manages some of the most frequented venues throughout the nation’s money together with the Walter E. Washington Convention Center, Nationals Park, Amusement and Sports Space and DC Armory.

Call:
Chinyere Hubbard
Vice President, Communications and Advertising, Gatherings DC
202-249-3217 [email protected]

Danielle Davis
Director of Communications, Place DC
202-789-7046 [email protected]

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