Olivier Jolivet has been the main government officer of COMO Team because 2017, overseeing the manufacturers portfolio of 15 primary lodges across the world—from London to the Maldives. Most a short while ago, Jolivet oversaw the brand’s to start with European launch with COMO Castello Del Nero, a 12-century castle set on 740-acres of undulating environmentally friendly in Tuscany.
What sets COMO aside from other luxurious brands and how do you preserve a point of big difference from other luxury hotel brand names? Considering that its begin, COMO Group’s shareholders have stayed the identical, which has provided a scarce sense of steadiness and the possibility to think extensive expression. It’s a competitive benefit, particularly when recruiting new expertise. COMO is additional than just a model, it’s a spirit and a life-style, which is why we’ve invested in vogue, dining places, wellness and sport, and will proceed to do so as we mature.
What is your method to sustainability for now and in the future? Our properties are situated all about the environment and just about every place faces its have distinctive problems when it comes to sustainability.
The latest successes incorporate appointing a Sustainability Manager at COMO Parrot Cay in Turks and Caicos to oversee jobs on the island, this kind of as squander reduction, h2o saving and our mission to get rid of one-use plastic bottles by 2023. Our Maldivian resorts, COMO Cocoa Island and COMO Maalifushi, are seriously included in marine conservation initiatives, even though COMO Uma Bhutan supports Clean Bhutan, a non-profit organisation doing work to make the country zero-waste by 2030.
COMO Castello del Nero marks the makes first venture into Europe—why Italy? What can you convey to us about the forthcoming opening of COMO Le Montrachet in France? Italy is a desired destination that hardly ever goes out of style, and as an global life-style manufacturer, it’s almost unachievable to steer clear of. Tuscany in individual is one particular of the most stunning regions in the place, with its prosperous historical past, beautiful landscapes, traditions and delicacies, it is of excellent worldwide attractiveness. Opening the region’s initial Asian-encouraged wellness idea in the form of the hotel’s COMO Shambhala Retreat provides some thing new and exceptional to these a favored destination.
COMO Le Montrachet, our next European challenge in the pipeline, is an remarkable just one for us. We’re opening the property in Burgundy, which is widely considered the world’s most prestigious wine regions and COMO will be the 1st international lodge group to have a site there. It is heading to create on our reputation for supplying reliable, regionally encouraged eating experiences, and we’ve worked with prolonged-time style husband or wife, Paola Navone, on the interiors to give it that unique COMO sense.
How do you harmony creating a model that is each timeless and chopping edge? I assume the mystery to a timeless resort model is to have a potent brand identification and stick to clear core values. 1 of our details of distinction, for occasion, is the distinct search of our properties. When creating a hotel or restoring an existing developing, we have a deep comprehending of what can and what are unable to be improved: we constantly preserve the unique and historic factors intact. This way we present visitors with point out-of-the-artwork amenities and exquisite spaces that have a tale to convey to.
Bhutan is a somewhat uncommon region in the portfolio. What is the process when it comes to discovering and opening new attributes? We place substantial significance on spot when producing a new assets, usually wondering about how a spot hyperlinks with our brand’s values. Bhutan has such a strong non secular power, which travelers searching for authentic ordeals respond seriously very well to, so although it could possibly be considered unconventional, it is truly a section of the entire world that will make a lot of sense for the COMO manufacturer.
What does modern luxury glimpse like? Though luxurious can signify distinctive matters to unique people, COMO’s concept of luxurious is understated, sophisticated, reliable and deeply intertwined with own wellbeing. We pay back a ton of awareness to the architecture of our homes because we want to give our friends place to dream and a pure ambience the place they can recharge, relaxation and reconnect with on their own. And for me, luxury has one thing to do with the link involving room and intimacy.
What trends are you noticing in vacation at the minute and in resort bookings? The pandemic led to a change in people’s priorities, with overall health and wellness rating higher than at any time. As a consequence, the craze toward wellness-led tourism has ongoing to soar and nowadays a lot of businesses are sharpening their wellness choices to hold up with this. On the other hand, our wellness qualifications are unmatched COMO and COMO Shambhala are revolutionary.
Privacy and personal spots are also of utmost vital for luxurious tourists, and we noticed an elevated demand from customers for COMO’s non-public villas and residences, as perfectly as private, special activities catering for compact teams of friends or households.
Nowadays, discerning travelers eschew luxurious for luxury’s sake and are extra interested in immersive, meaningful ordeals that make them experience element of a broader story: the story of the location they’re getting.
What presents you hope at this moment? The turmoil of the past handful of years has taken a toll on all people, no matter wherever in the planet or what business they get the job done in. Conference individuals encounter-to-experience was extremely hard, and earning electronic connections was the only way. Now that the globe is opening up once more, resuming in-particular person conferences and connecting with folks from all in excess of the world and listening to their inspiring tales, is energising and will not be taken for granted all over again.