European Hospitality Startup Is Using Movable Tiny Homes As Hotel Rooms
James A. Giles July 6, 2022Table of Contents
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If you’ve been asking yourself this since the start of the summer travel boom, you’re not alone.
Noel Richter
In October 2021, German hospitality startup Raus began placing cabin rentals in remote locations near Belin, giving city dwellers a nearby reprieve.
Noel Richter
Raus hasn’t been in operation for a full year yet, but the company is already seeing wild demand and thousands of people on its waitlist, Julian Trautwein, Raus’ co-founder, told Insider.
Noel Richter
Operating tiny homes in off-grid locations isn’t a new hospitality concept.
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In the US, companies like Getaway House and Moliving are doing just that, appealing to travelers who are tired of standard hotels and craving a break from cities.
David Mitchell
And like other startups thriving in the tiny cabin-turned-boutique hotel space, Raus is seeing plenty of success in Germany.
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The rise in local but isolated unique stays is the result of three emerging travel trends: the desire for off-grid, sustainable, and nearby vacations, according to Trautwein.
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During COVID-19, more travelers began seeking remote vacations to recharge and unplug from crowded cities.
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At the same time, eco-friendly vacations have steadily risen in popularity amid our ongoing climate crisis.
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Source: Travel Pulse
And let’s not forget about everyone’s favorite topic: money.
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Inflation and the rising costs of both air travel and gas have recently pushed more travelers to consider nearby destinations.
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So it should be no surprise Raus’ 10 locations have seen smashing success and nearly nonstop business.
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The first cabin was designed in-house and set up in October 2021.
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Shortly after, Raus was “overrun” with public interest, Trautwein said.
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All of its units have hit over 95% occupancy levels since the rollout of Raus’ first cabin.
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When the company opened bookings through October for one of its newest builds, travelers booked the cabin out in 48 hours.
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And Raus now has an almost 2,600-person waitlist, Trautwein said. Insider verified the waitlist.
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To generate all of this hype, the brand relies on two cabin models.
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The first accommodates up to two people, while the second — designed with an architecture firm — can fit up to four guests.
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No matter the model, all of Raus’ tiny homes are based on wheels …
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… which decreases the units’ impact on the environment and allows the cabins to be moved according to the company’s needs.
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Raus knows many of its guests are looking to unplug from big cities, which is why its locations are denoted by the level of remoteness and “on-grid” versus “off-grid” on its website.
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Source: Raus
“We wanted to create spaces for people to take time off to and take care of themselves,” Trautwein said.
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The cabins, which are each sustainability built in six weeks, were designed to have a boutique hotel room feel to make a stay “feel like an experience,” he said.
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The cabins start at €160 (about $167) per night with a minimum two-night stay.
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Inside, there are amenities like a queen bed …
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… expansive windows for views of nature …
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… and bathroom with a shower and composting toilet.
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