May 18, 2024


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Australia’s Largest Hotel Management Portfolio Agreement Deal of the Decade – Hotel Magazine


Salter Brothers has shared that its portfolio of accommodations will be merging with the world-wide large Accor at the commencing of the 2023 money yr. The management arrangement offers the title of one of the biggest hotel administration portfolio arrangement bargains in Australia for about a ten years.

The arrangement will see hotels rebranded to ibis Models, Mercure and Novotel motels when they officially develop into a component of the Accor loved ones, which presently features a network of far more than 340 resorts, residences and resorts across Australia.

According to Paul Salter, Running Director of Salter Brothers, the signing of the offer marks a critical milestone for the business enterprise.

“Both Salter Brothers and Accor are committed to leading the way with ESG resort benchmarks and our agreement will see us doing the job together to construction overall performance towards targets, which are joined to commercial outcomes. This might contain targets these as inexperienced electrical power procurement, squander and power, drinking water reduction and diversity,” described Salter.

Now, the domestic journey current market has revealed symptoms of publish-pandemic recovery, and Salter Brothers have prepared to acquire advantage of this chance by using its refurbishment plan in the qualities hand in hand with its new spouse, Accor.

The partnership will give Salter Brothers entry to Accor’s effective distribution motor and get positive aspects of higher consumer demand from customers via Accor’s award-winning lifestyle loyalty plan, ALL.

“The Salter Brothers integration is the most recent chapter in Accor’s powerful expansion tale in the Pacific region”, claimed Sarah Derry, Accor Pacific Main Executive Officer. “These inns are positioned in remarkable central town areas and the very best metropolitan regions and we are functioning with Salter Brothers to reinvigorate the portfolio, placing them up for success with the future technology of travellers and signalling our assurance in the return of corporate journey.”


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